Menu
 

People Matter

Real relationships, real results

Consumer Research Management

Integrating People and Processes

Almost all firms have adopted Customer Research Management (CRM) solutions in an attempt to build loyalty and maintain retention. It is not uncommon that an organization's CRM is highly ineffectual. The dilemma is that a CRM program is developed as a stand-alone tactic, instead of being seen and developed as a strategy that integrates processes with people. The IntegrateX CRM strategy elevates all of the assisted and unassisted processes and ensures all channels are properly utilizing the optimized processes in tandem. Creating new and mutual customer value, the core of CRM, means that companies need to have a process for customer inclusion and collaborative innovation. Most firms continue to innovate using dated processes, using off-line research and product definition, rather than by involving the customer throughout the process. The challenge is to involve customers as the company works with each one of them to define and create new value.

The IntegrateX CRM strategy elevates all of the assisted and unassisted processes and ensures all channels are properly utilizing the optimized processes in tandem making our client at the heart of the strategy, not our product.